Over the past few years the trend of android and iphone application development has gained pace and businesses around the globe are focusing on cashing the opportunity. Through mobile apps, businesses of today are focusing on building better brand awareness which might seem a naive approach at first as building mobile apps can be expensive but if you consider the potential an android or iphone app contains in it and the way it can help you in building you brand awareness over the years, whilst on the other hand advertising cost for the same period of time can be multiple of your app development cost.
In order to build your brand awareness through your mobile app you should make use of the following tips:
Represent values clearly – The way you create value for the brand through your app reflects the company’s character and in order to make it persuading you need to represent your values clearly through your mobile app. This will increase the customer confidence in your brand.
User experience is the king – Never under estimate the power of user experience. You must pass on enough information about your brand while making sure not to push it much to the user. A clearly laid out app design will help in maximizing the user experience, remember easier the app usage, the more it will be used by your customers thus providing maximum awareness about your brand.
Interactivity is good – A small game like that of a doodle makes your mobile app very interactive and interactivity builds value for your brand. By making your user spends time on your app playing a doodle of solving a word problem you actually engage them with your brand.
Keep an eye on competition – What you must look out for is your competitors. Not only that competitors work on the same branding lines as you do but also tries to copy and implement your ideas. There are always black sheep within any organization that could convey your innovative app idea to your competitor. Keep an eye on both of them so that you cash on the first mover advantage instead of your competitor.
In order to create positive brand awareness it is essential to build and rollout an app that connects with your customers and provide a value added advantage be in terms of entertainment, a moral or just adds on to the inquisitive human nature by asking ot solve a question. Every activity has their own outcomes that only an app owner can decide because the outcome will lead to effective awareness creation for your brand.