The explosion of smartphones over the last few years has provided businesses with unique sales, marketing and communication opportunities. Everyone nowadays is carrying mobile-phones; hence it’s become easier to reach the potential clients and customers anywhere possible.
It is surveyed that businesses will be spending much more on mobile apps over the next few years. Considering the research, the app market is expected to double through 2018, growing from $31 billion to approximately $61 billion.
Organizations are not only building mobile apps, but they are even building and deploying them to their workforces faster than ever before, this is kind of an indication that businesses of all sizes are shifting from expensive, resource-intensive custom builds to cloud-based mobile business app solutions.
Key finding of a survey:
Two thirds of respondents indicated that their organization used 1-5 mobile business apps in 2014, and a robust 20% of organizations used 10+ mobile business apps last year. Businesses that track their cost savings, out of those, 17% saved between $25000 – $100,000 annually switching to mobile apps, while 81% indicated cost saving between $1000 – $25000. Businesses are using mobile apps when it comes to a specific task, like inspections (52%), work orders (35%), checklists (20%), and surveys (20%) remain the four most popular.
Companies are offering their clients opportunities to interact with their products by developing mobile applications that allows users new way to interact with their product and services. Mobile applications allow better communication and engagement with their fans, customers, or potential customers.
There are many benefits to adopting mobile applications for businesses including productivity gains, cost reduction, sales performance, customer satisfaction and employee satisfaction. These benefits can be seen for both custom mobile solutions as well as off the shelf solutions available in app stores on Android and Apple.
These benefits are even greater when the companies decide to develop a custom mobile application that allows more flexibility and can address specific industry needs. The integration of custom mobile-applications can allow the company to radically redesign specific, allow mobile integration with core business processes and also allows accommodating the specific requirements into the applications.
No matter what the business is, a smartphone app can help get and retain customers. We all know that the first place customers search for a product or service is online. Hence, if the business is available online which has an app that can be downloaded by the users, the business is sure to reach success.